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mental_floss Blog » What’s a Hulu? The Origins of 8 High-Tech Names.

1. TiVo

Can you imagine if, instead of “TiVo-ing” the latest episode of Lost, you were “Bongo-ing” it? “Bongo” and “Lasso” are just two of the 800 possible names the marketing folks kicked around before settling on TiVo. The final name was cobbled together from “TV” and the engineering acronym “I/O,” which stands for “input/output.” Little did they know their noun would become a verb and their oddly-named invention would forever change the way people watch television.

2. Bluetooth

Despite the lack of dignity displayed by people who shout into their Bluetooth headsets wherever they go, the name of the device actually has a rather regal origin. In the 10th Century, Danish King Harald Blatand was able to unite warring factions in Norway, Sweden, and Denmark under one banner. Similarly, the developers of the Bluetooth signal wanted to unite many different forms of technology – cars, computers, and mobile phones – under one communications network. So when they were coming up with a name, they went with the English translation of the Danish king’s last name, “Bluetooth.”

3. Hulu

Hulu means many things to many people. To some, it’s a great online resource for watching their favorite TV shows and movies. But to a native Hawaiian, it means “hair.” To someone who speaks Swahili, it means “cease.” To an Indonesian, it means “butt.” While these translations are accurate, the folks behind naming hulu.com were inspired by a couple of Mandarin Chinese definitions instead – “interactive recording” and “a hollowed-out gourd used to hold precious things.” Despite this often misunderstood word, the website is rapidly becoming one of the biggest names in streaming video. Well, except in Indonesia…

Check out mentalfloss.com for the rest of the list