Mar 07 2009
Fox to strip extras from rental DVDs
Fox to strip extras from rental DVDs | Crave – CNET.
I guess this is one way to get people to by a DVD rather then just rent it.
A few days ago, we pointed out that more people seem to be renting DVDs rather than buying, which means the studios are making less money on their former cash cow. According to a recent report by Video Business, Fox is trying a new strategy to encourage DVD purchases, by releasing two different versions of the DVD: the standard retail version with deleted scenes and commentary tracks, and a stripped-down rental version including just the movie. Movies such as “Slumdog Millionaire,” “The Day the Earth Stood Still,” and “The Wrestler” are set to get the treatment, which means you can expect to see the bare-bones versions at your local rental store in a matter of weeks.
